The 2010 Detroit Auto Show will have a new exhibit this year, dubbed ‘Electric Avenue’. The display will feature vehicles from established automakers to new startups on the Cobo Center’s main floor, a total of 37,000 square-feet.

Doug Fox, the shows chairman told reporters that the exhibit will demonstrate “the long-term viability of the auto industry using a subject that is top of mind globally these days.”

The lights turn on January 11 through the 24th and is sponsored by the Michigan Economic Development Corp. & Dow Chemical Co., who is currently developing batteries to be used in electric vehicles.

On a side note, Dow has plans to build a $665 million, 800,000-square-foot manufacturing plant is being built in Midland, Michigan as part of a joint venture between Dow and South Korean battery manufacturer Kokam Engineering Co. Ltd. The venture received a $161 million federal grant this past summer.

Photo: AP News

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