Lexus is trying to control the inflation that comes with launching a new exotic car, especially ones that are limited-production models. Exotic car speculators often drive up the price and usually end up destroying the marketplace. Lexus plans to only offer a two-year lease of the new supercar at a fixed price that has yet to be announced.
At the end of the term, leaseholders will have the opportunity to purchase the car outright, at that time the title would be released to the purchaser. As Lexus’ vice president of sales and dealer development Brian Smith tells it, his company wants “people out driving the car and not just parking it in a museum or selling it at an inflated price.”
Lexus will also train 15 LFA specialists that will be located at the company’s four regional outposts, and the automaker will also pay for dealers to receive the special tools and training that will service the vehicles.
Even though if this would happen and ultimately despite being a lease, all cars will still be individually tailored to the customer and built-to-order beginning in December of 2010. Lets hope that all 500 lessees / owners have good taste. Hopefully we don’t see a bright orange LFA with Pink interior pop up anywhere.
This is certainly an interesting and potentially very clever end-around on the speculator’s market. If this works, we would imagine to see other exotic car companies like Ferrari and Lamborghini to follow suit.
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