Watch wheelman Rhys Millen of RMR (Rhys Millen Racing) break the 2WD Time Attack Class record at this years Pike’s Peak International Hill Climb while piloting his Hyundai Genesis Coupe. The 14,110-foot summit covering 12.4 miles was conquered by Millen in 12 minutes, 9.397 seconds. With changing pavement and elevations its amazing the work, tuning and flat out driving that went into this car. …click here to read more

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The 87th Annual Pikes Peak International Hill Climb has a new world record holder today – the Rhys Millen Racing Red Bull Hyundai Genesis Coupe. World Champion driver Rhys Millen piloted the Genesis Coupe to his ninth overall class title, breaking one of his two world records in 17 trips to the Hill Climb.

“Driving the Genesis Coupe for the first time at Pikes Peak in front of thousands of fans is an amazing experience,” said Millen. “Nothing compares to the pressure and thrill of Pikes Peak while competing against yourself for the record.”

Millen set the record time of 12 minutes, 9 seconds (12:09.397) more than 1 minute and 23 seconds faster than his nearest competitor in the rear-wheel-drive Time Attack Class. At the finish line on the summit of Pikes Peak, Millen reported that the car that never skipped a beat, no matter how hard he challenged the diverse terrain and high altitude, and finished with both rear tires down to steel belts. Millen utilized the Genesis Coupe’s rear-drive layout to its full potential, power-sliding his Genesis Coupe mere inches away from guard rails, trees and 2,000-foot cliffs, while besting his own record of 12 minutes, 31.61 seconds by 22 seconds. …click here to read more

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Hyundai Motor Company, South Korea’s largest automaker, began taking pre-launch orders for its Elantra LPI Hybrid Electric Vehicle (HEV), its first hybrid vehicle for commercial sale.

Hyundai will accept pre-launch orders until July 7, a day before it officially introduces the car in the South Korean domestic market. The car, which is the world’s first hybrid electric vehicle to be powered by a Liquefied Petroleum Injected (LPI) engine, was first unveiled at the 2009 Seoul Motor Show in April. To be sold under the Avante badge in Korea, the LPI HEV will ensure eco-friendliness as well as economical operating costs and differentiated design.

Powered by an LPI ‘Gamma’ engine displacing 1.6 litres, a 15 kW (105 Nm) electric motor and a Continuously Variable Transmission (CVT), the Elantra LPI HEV emits just 99 g / km of CO2 and 90 percent fewer emissions than an equivalent standard 1.6 litre petrol powered Elantra to qualify as a Super Ultra Low Emission Vehicle (SULEV). Liquefied Petroleum Gas (LPG), often referred to as auto gas, is a low carbon emitting hydrocarbon fuel which burns more cleanly than petrol or Diesel. …click here to read more

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Hyundai America Technical Center, Inc. (HATCI) announced that Phillip Zak has been named chief designer of the Hyundai Design Center in Irvine, Calif. Zak will be responsible for new vehicle and concept design for Hyundai.

“Phillip’s strong experience in working across multiple regions and his leadership role on advanced projects was exactly what we were looking for,” said C.K. Park, president, HATCI. “We are thrilled to have Phillip Zak as chief designer for Hyundai and continue the strong momentum of our vehicle designs.”

Zak has more than 20 years of automotive design experience and most recently served as the design director for General Motors Europe where he was responsible for all Opel and Saab exterior production design work and future strategies. Zak started his career at General Motors in 1988 as a designer sketching new vehicle concepts. During his 20-year career at General Motors he held various positions including lead designer, chief designer and design manager. Throughout his career at General Motors he had design responsibility for numerous models including the 2010 Chevrolet Equinox, 2010 GMC Terrain, 2009 Chevrolet Equinox Fuel Cell vehicle, 2005 Chevrolet Cobalt Program and Pontiac G-6 show and production car. Earlier in his career he held design responsibility for the 2001 Oldsmobile Bravada, 2000 Oldsmobile Aurora, 1999 Oldsmobile Profile show-car and 1995 GM Racing Aurora GTS race car design.

“Phillip Zak is an outstanding addition to the design team at HATCI,” said John Krafcik, acting president and chief executive officer, Hyundai Motor America. “We are proud to add such a talented individual to lead the team of dedicated designers at HATCI that will continue to develop innovative vehicles for both the United States and global auto markets.”

Zak holds a Bachelor of Fine Arts from the Cleveland Institute of Art and was a recipient of the Gund C.I.A. Traveling Scholarship.

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Hyundai Motor Company presented the new “Genesis Prada” in Seoul, one of only three units produced by the Korean automaker in partnership with Italian luxury goods maker Prada, to be officially unveiled at the Seoul Motor Show on April 2. Of these unique cars, one will remain with Hyundai as a milestone of the Genesis history and development, while two will be auctioned for charity and the income will be donated to an institution that will be announced later.

The “Genesis Prada” represents a unique edition of the Genesis, being selected as the 2009 North American Car of the Year, and characterized by a special design that reflects Prada’s sophisticated innovation, attention to detail, uncompromised quality approach and values both in the design and in the materials. …click here to read more

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“Simply smoking.” These are the exact words that John Krafcik, CEO of Hyundai USA, used to describe early sales of the new Genesis Coupe during a recent interview. The highly-anticipated two-door coupe is selling better than the Genesis Sedan, which arrived on the scene last year, even though Hyundai has focused advertising with the larger luxury sedan. …click here to read more

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With the release of the new Hyundai Genesis coupe it was only a matter of time that the tuning companies got their mad scientists to start developing specialy parts. Above is a clean example from Team Zenon, nothing more than a simple aero package and some quality BBS wheels.

It should only be a matter of time before we start seeing after market turbo kits, etc for the new coupe. Hyundai is really starting to step up the design of their vehicles.

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