Audi is aiming at selling its high-end sedans in the United States in hopes to move its brand further upscale. With the launch of the 2011 Audi A8, Audi of America’s President Johan de Nysschen said that he expects the A8 sedan, A6 sedan and the upcoming A7 four-door coupe to account for 25 percent of U.S. sales within 5 years.
In 2009, the A8 and A6 models only accounted for 10 percent of Audi’s volume last year.
The A4 is now our center of gravity and half of our sales,” said de Nysschen. “If you have a higher presence in the high end, your brand will be perceived as more powerful, and it drives your profile.
De Nysschen wants the compact A4 to represent about 40 percent of Audi’s sales. Last year, Audi sold 82,716 vehicles in the United States.
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It hasn’t been that long ago that Ford was manufacturing a genuine supercar, one that made no excuses as it took on the world’s best. The Ford GT had one foot in the past with the other in the present, with its ’60s GT40 good looks and somewhat more modern 5.4-liter supercharged V8. Sadly only 4,000 or so GTs were built during its production run that ended in 2006. Still, the GT lives on as a great platform for tuning and competition racing. …click here to read more
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Ford Motor Company is pushing in-car technology in a huge way at the 2010 International Consumer Electronics show. Announcing MyFord Touch, an electronic dashboard that brings the intuitive nature of MP3 players and mobile phones to Ford vehicles. Technology that will redefine driver connectivity and interaction with their car.
MyFord™ which will be branded as MyLincoln Touch and MyMercury Touch on respective Lincoln and Mercury brand products, redesigns the in-car interface, mirroring how consumers interact with most devices in their lives using touch-sensitive buttons, touch screens, thumb-wheel controls and voice recognition. …click here to read more
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Its official. Ken Block has gone global announcing a new partnership with the Monster Energy World Rally Team. Mr. Block will also be switching from Subaru to Ford, and has global platform to hone his rally skills. In addition to campaigning a Fiesta in the 2010 Rally America and X Games competition, Block will also pilot a Focus in the 2010 FIA WRC series. …click here to read more
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